Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija

Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in Philippines. Over years, consumer's level understanding regarding and self-medication possesses a gap that has caused misuse abuse drugs. This study was designed to determine impact direct-to-consumer advertisement on buying behavior consumers within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative will be conducted using self-made questionnaire sample 384 individuals selected non-probability purposive sampling design. Statistical treatments are addressed descriptive statistics with frequency percentage distributions ascertain respondents' sociodemographic characteristics. The second objective uses weighted mean standard deviation correlation employed Pearson's Correlation. chi-square test utilized any associations between underlying causes OTC medication utilization DTCA drug advertising